686 RE-BRAND
686 OUTERWEAR
BRANDING
PRINT LAYOUT
ART DIRECTION
TRIMS AND PACKAGING
BRANDING
PRINT LAYOUT
ART DIRECTION
TRIMS AND PACKAGING
In the fall of 2014, 686 launched three all-new outerwear branches that segmented the brand to cater to its versatile customer base. I worked directly with the Art Director and Marketing Director to develop all assets needed to launch a successful brand refresh. This included market research, segment names, logos, revitalized print layouts for advertisements and catalogs, all the way to garment trims and hangtags. The result was a new and exciting look-and-feel for the 686 Outerwear brand.
