WEBSITE REFRESH
686 OUTERWEAR
WEB DESIGN
BRANDING
During the fall of 2014, 686 revitalized their website with a minimal aesthetic to align with their global re-branding initiative. Sales saw an increase of 169% from the year prior, and the new site provided consumers a new way of following their favorite outerwear brand. I worked directly with developers and led the front-end design and functionality across the entire site for both desktop and mobile versions. This included building wireframes, graphic assets, and directing the UX/UI.
