COLUMBIA WARM
COLUMBIA SPORTSWEAR
BRANDING
CAMPAIGNS
The brand design team at Columbia Sportswear was given a brief to develop an all-encompassing look and feel for a new campaign: Columbia Warm. It was necessary for the visuals to have the ability to fluidly move between categories while maintaining a cohesive story. I proposed adding a degree symbol to the statement to drive home the message that this "temperature" could only be achieved using Columbia brand products. This campaign was utilized at tradeshows and in print and digital advertisements.
