PRODUCT GRAPHICS
SMITH OPTICS
BRANDING
PATTERN DESIGN
COLORS + MATERIALS
The creative team at Smith Optics is continuously asked to make new innovations stand out with considered colors, graphics and materials. As part of this small team, it is our job to bring to life these designs in a way that feels approachable to our consumer base, but also remains progressive and globally on-trend. This immersive process includes trend-forecasting, color theory, and material applications all considered to the finest detail. Below are some select products I have helped curate for the Snow, Bike and Sunglass categories.
